2017 Judges

Alison Church, Event Director at Easyfairs

Alison is an experienced exhibition and conference marketing professional with 17 years’ experience encompassing conferences, exhibitions, marketing and PR. She is as passionate about delivering exceptional events to both exhibitors and visitors as she is about travelling the world in her spare time.

As Marketing Director at Easyfairs UK & Global, she ensures best practice and effective marketing strategies across its event portfolio, including shows run in the UK, France, Algeria, the Netherlands, Belgium, Germany, Singapore, China, the UAE, and the US.

Ben Willcox, Event Technology Manager for British Gymnastics

Ben has over 15 years of experience in the live events industry, with a strong engineering background and a keen interest in all things technical.

As Event Technology Manager for British Gymnastics he handles the design and technical delivery of Sports Presentation at major gymnastics events, appointing and working with leading companies in the AV industry to transform a sports arena into a spectacular showcase.

Colin Rodger, Head of Event Management at DF Concerts

With 23 years experience in the arts and entertainment industry, Colin has been responsible for the planning and delivery of DF Concerts events from small club shows right through to Scotland’s largest outdoor event – T in the Park, since its inception in 1994.

Colin is also frequently engaged as a consultant on various outdoor events across the UK and Europe by other event organisers and sponsors. His considerable experience of working with artists and their production teams, councils and their licensing departments, police forces and emergency services is second to none.

Dave Cook, Chief Technology Officer at Clarion

Dave joined Clarion as Chief Technology Officer in May 2016 and is tasked with ensuring that the Group maximises the value from its ongoing investment in data and technology.

He has over 25 years’ experience leading technology teams across a number of industries and most recently has been part of the digital transformation at both Time Out and AutoTrader.

Dave has an MBA and a first-class degree in Astrophysics from the University of Leicester.

James Morgan, Founder of Event Tech Lab

James Morgan is the founder of Event Tech Lab; a marketing and communications incubator for Event Tech Start Ups. James is a specialist in creating and implementing B2B brand strategy, content marketing and communication campaigns and business partnerships through digital and traditional mediums.

James has served as Affiliate Chair of ILEA EMEA and now sits on the ILEA international Education Council. He is a senior lecturer in Tourism and Events at the University of Westminster.

Jim Curry, Founder of Exhibitor Smarts

Jim is the owner of Exhibitor Smarts a specialist agency that works alongside exhibition organisers and suppliers. Exhibitor Smarts has a focus on project to improve exhibitor acquisition, engagement, growth and retention.


Nikoleta Notova, Corporate Event Manager at NVIDIA

Nikoleta Notova is part of the NVIDIA family working as Corporate Event Manager and sitting in Munich, Germany. Nikoleta is the responsible person behind the organization of GTC Europe for NVIDIA. For over 4 years she was also part of Metaio as Senior Marketing and Events Manager. At Metaio she was the Global organizer of InsideAR, the largest back in the day’s conference for Augmented Reality in Munich, Beijing, Tokyo and San Francisco.


Nick Borelli, Founder at Borelli Strategies

Nick Borelli has been in the event industry since he was 14 years old. He specialises in digital marketing strategies
through consulting, coaching, and brand communication management for events and event companies. He speaks
internationally on topics ranging from event technology, content marketing, digital and live engagement, trade show exhibiting, and leadership.


Michelle Bruno, Technology Journalist at Event Tech Brief

Michelle Bruno is a writer, blogger, and technology journalist. She develops content and content strategies for event-industry technology companies at Bruno Group Signature Services (brunogroup.com). She writes about event innovation at Fork in the Road blog (forkintheroadblog.com) and publishes Event Tech Brief (eventtechbrief.com), a weekly newsletter and website on event technology. Follow her on Twitter @michellebruno.


Tim Manning, Co-Founder at Swarm

Co-Founder @Swarm, the Creative Technical Agency who don’t have an office and don’t have staff. Business Leader for 3 bootstrapped start-ups to maturity and worked in blue-chip.

Floated start-up on AIM with leadership team – Fast track 11-week listing on AIM with market capitalisation of £27m, raising over £10m cash and further £10m debt. Grew business by organic growth and acquisition to 21 clubs in 18 months.